“There are pedagogues, teachers, ballet masters, artistic directors and then, there are coaches,” Elena Tchernichova explains in perfect English, through a deep Russian accent. “We don’t teach, the dancers are already artists. We don’t change the choreography. We refine the interpretation, push the boundaries, assess the limits of an artist and give them support and confidence.”

As a coach myself (albeit for actors), I couldn’t agree with Ms. Tchernichova more.