Popular French Fare Finds U.S. Audiences by Anthony Kaufman (July 11, 2007)
Bastille Day isn’t the only reason the French have to celebrate this coming Saturday. The French film industry has been enjoying a box office resurgence of late, both at home and aboard. During the first quarter of 2007, French films took a robust 58.4% market share in France, well outpacing their own averages of 30%-40% in recent years and U.S. productions (only 38.6%). Popular titles have included the fourth installment of the French action franchise “Taxi” as well as Olivier Dahan’s Edith Piaf bio-pic “La vie en rose” and Laurent Tirard’s “Moliere,” the latter of which will also soon be playing in the U.S., which has shown a steady taste for Gallic pictures over the last few months. Even Pixar’s summer juggernaut “Ratatouille” has embraced its Parisian setting. Freedom fries, be damned.
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